From Breakdown to Breakthrough: The Origin of Project B

In this special episode, we’re pulling back the curtain and sharing the story you’ve never heard — how three coaches, a pile of failed plans, and a vision bigger than fitness turned into something we can finally reveal: Project B

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Join us as we open up about the messy middle — the early days of coaching, building Fit Coach Pro from scratch, and the tough lessons that forced them to grow as people and as leaders. This isn’t just a highlight reel — it’s the real story behind the process

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You'll hear:

• The frustrations that sparked our biggest pivots
• Why we walked away from something we built ourselves
• The moment the vision clicked — and the team behind it did too

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And finally — after a year in the making — we drop the name.

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This episode is for anyone building something, chasing more, or wondering if the hard parts are worth it. Spoiler: they are.

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APPLY FOR COACHING:

https://www.lvltncoaching.com/1-1-coaching

SDE Method app:

https://www.lvltncoaching.com/sde-method-app

Project B Waiting List

https://quest.lvltncoaching.com/project-b

Macros Guide

https://www.lvltncoaching.com/free-resources/calculate-your-macros

Join the Facebook Community:

https://www.facebook.com/groups/lvltncoaching

FREE TOOLS to start your health and fitness journey:

https://www.lvltncoaching.com/resources/freebies

Alessandra's Instagram:

http://instagram.com/alessandrascutnik

Joelle's Instagram:

https://www.instagram.com/joellesamantha?igsh=ZnVhZjFjczN0OTdn

Josh's Instagram:

http://instagram.com/joshscutnik

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Chapters

00:00 Introduction to the journey
02:29 Personal Backgrounds and Health Journeys
09:45 Struggles and Resilience in Health
14:12 The Formation of the Team
18:38 The Catfish Incident and Future Plans
18:42 The Genesis of Fit Coach Pro
23:43 The Evolution of Coaching Software
29:18 Lessons Learned from Fit Coach Pro
33:40 The Merger: A New Beginning

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