1. Introduction / Scope

This Privacy Policy (“Policy”) applies to The Fitness League and its affiliates, including thefitnessleagueapp.com, LVLTN, and lvltncoaching.com(collectively, “Company,” “we,” “our,” or “us”).

This Policy explains how we collect, use, disclose, and safeguard yourinformation when you use our websites, mobile application(s), and relatedservices (collectively, the “Services”). By using the Services, you acknowledgeand agree to the practices described herein. Where applicable laws (such asGDPR, CCPA, or biometric privacy laws) impose additional rights or obligations,we comply with those requirements.

2. Information We Collect

A. Information You Provide
We may collect personally identifiable information that you voluntarilyprovide, such as:

• First and last name
• Mailing address
• Email address
• Phone number
• Employer and job title
• Payment or billing details (e.g.,     credit card information)
• Profile and fitness information     (e.g., age, gender, customizable health and fitness trackables, goals,     workout logs, or other content you enter)

B. Automatically Collected Information
We also collect technical and usage information, including:

• Device type, operating system,     app version
• IP address, geolocation (if     enabled)
• Analytics, crash reports, and log     data
• Cookies, pixels, SDKs, or similar     tracking technologies

C. Third-Party Sources
We may receive information from:

• Linked wearable or health     platforms (e.g., Apple Health, Google Fit)
• Social media integrations
• Marketing, analytics, and     advertising partners
• Public or commercially available     sources

3. Use of Information

We use your information to:

• Operate, maintain, and deliver     the Services
• Authenticate and manage accounts
• Provide products, services, and     customer support
• Personalize your experience     (e.g., training recommendations)
• Process payments and manage     subscriptions
• Communicate with you     (announcements, updates, alerts, promotions)
• Monitor and improve security,     detect fraud, and enforce policies
• Comply with legal obligations
• Conduct research, analytics, and     reporting (in aggregated or de-identified form where possible)

4. Sensitive / Health Data

Because certain data (e.g., workout logs, body metrics, biometric data,heart rate, movement) may qualify as health or biometric information, weprocess it only with your explicit consent or when you connect a third-partydevice/service. We do not share individual-level health or biometric data withthird parties except service providers acting on our behalf, or as required bylaw. Where possible, we aggregate or de-identify such data.

5. Sharing of Information

We may share your information with:

• Trusted service providers     (hosting, analytics, payment processors, email delivery, customer support)     under strict confidentiality and use restrictions
• Affiliates and subsidiaries
• Business partners or researchers     (only in aggregated/de-identified form unless you consent)
• Other users, if you voluntarily     enable social/community features
• Legal authorities when required     by law, subpoena, or to protect rights/safety
• Successors in a merger,     acquisition, or asset sale (subject to safeguards)

We never “sell” your personal data in exchange for money. Some datasharing may be deemed a “sale” or “share” under state privacy laws; where thatapplies, you have the right to opt out.

6. Your Rights & Choices

Depending on your jurisdiction, you may have the right to:

• Know what categories of personal     information we collect and disclose
• Access, correct, or delete your     data (subject to legal exceptions)
• Request portability of your data
• Opt out of targeted advertising     or certain disclosures
• Withdraw consent for processing     of sensitive data
• Lodge a complaint with a     regulator (where applicable)

California Residents (CCPA/CPRA): You have the right to opt out of “sales” or “sharing”of your personal information. Visit [link] to exercise your rights.

EU/UK Residents (GDPR): You may object to processing, request restriction, or withdraw consentat any time.

7. Data Retention & Deletion

We retain personal information only as long as necessary to provide theServices, comply with legal obligations, resolve disputes, and enforceagreements. Upon verified request, we will delete or anonymize your data unlessretention is legally required or permitted (e.g., fraud prevention, audits,contractual obligations, scientific research).

8. Security

We implement appropriate technical and organizational measures to protectyour data, including encryption, access controls, and monitoring. However, nosystem is completely secure. In the event of a data breach, we will comply withapplicable notification requirements.

9. International Transfers

If you access the Services from outside the United States, yourinformation may be transferred and stored in the U.S. or other jurisdictions.We ensure adequate safeguards (e.g., standard contractual clauses, encryption)for such transfers.

10. Children’s Privacy

We do not knowingly collect personal information from children under 13.If you are under 13, you must obtain parental consent to use the Services. Ifwe discover data from a child, we will delete it promptly.

11. Communications & Marketing

From time to time, we may send emails, push notifications, or othermessages about promotions, surveys, or updates. You can opt out of marketingcommunications by clicking “unsubscribe” or managing preferences in the App.Transactional or service messages (e.g., account alerts) may still be sent.

12. Cookies & TrackingTechnologies

We and our third-party partners use cookies, SDKs, and similartechnologies to analyze usage, remember preferences, and deliver targetedadvertising. You can adjust preferences via device/browser settings or ourin-app controls.

13. Changes to this Policy

We may update this Policy from time to time to reflect changes in law,technology, or our Services. If updates are material, we will notify you viain-app notice, email, or other reasonable means. Your continued use afterchanges constitutes acceptance.

14. Contact Information

If you have questions, concerns, or wish to exercise your rights, pleasecontact us at:

The Fitness League
Email: support@lvltncoaching.com
Phone: 860-980-4607